In the previous blog post, we learn about Events and the available event types in Adobe Launch. We saw how we have a wide array of different events available to determine when to trigger an Adobe Launch rule. In this blog post, we will cover all about Conditions.
In the previous blog post, we covered a primer on what are Rules in Adobe Launch. We saw how Rules imitate an if…then structure, and how the three main components: Events, Conditions and Actions work. In this blog post, we will cover in depth the different types of Events that are available for us to utilize. Let’s dig in!
We move further up in the ‘Authoring’ section of Adobe Launch and will cover the last component: Rules. Adobe Launch Rules are a way to combine all the previously created components: extensions, data elements and libraries to trigger marketing or tracking pixels on a webpage.
Google recently made a big announcement to sunset their Universal Analytics product by June 2023. This means companies currently on Universal Analytics (UA) and UA360 tools to track their visitors will now need to migrate their analytics setup to Google Analytics 4 (GA4) by next year or fear losing the tracking completely. Here’s my take on the situation!
I have started a Nordics Adobe Analytics User Group (#Nordics AAUG) in association with Adobe. Adobe Analytics User Group (AAUG) is a community of passionate Analytics users who come together to share best practices, collectively problem solve, and network. There are multiple chapters of AAUG spread across the world. Nordics AAUG is specifically for the Nordics region.
So far we have covered all items related to the Publishing Flow in Adobe Launch as well as covered briefly about Adobe Launch Extensions and their utility. We will now cover Data Elements and Data Layer. And see how are they rightly referred to as building blocks for Adobe Launch.
