In the world of software development, debugging plays a very important role. It is a process of detecting and removing existing as well as potential errors. In the same way, when you are implementing Adobe Analytics, Analytics debugging refers to validating the payload that is being sent to the Adobe Analytics server.
In the previous two blog posts on the Rules topic, we covered Events and the event types. We also explored the different Conditions that are available to help us filter when Adobe Launch should or should not trigger a rule. Summing up the topic, this blog post will cover all about Actions in Adobe Launch.
In the previous blog post, we covered a primer on what are Rules in Adobe Launch. We saw how Rules imitate an if…then structure, and how the three main components: Events, Conditions and Actions work. In this blog post, we will cover in depth the different types of Events that are available for us to utilize. Let’s dig in!
We move further up in the ‘Authoring’ section of Adobe Launch and will cover the last component: Rules. Adobe Launch Rules are a way to combine all the previously created components: extensions, data elements and libraries to trigger marketing or tracking pixels on a webpage.
Google recently made a big announcement to sunset their Universal Analytics product by June 2023. This means companies currently on Universal Analytics (UA) and UA360 tools to track their visitors will now need to migrate their analytics setup to Google Analytics 4 (GA4) by next year or fear losing the tracking completely. Here’s my take on the situation!
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