I have started a Nordics Adobe Analytics User Group (#Nordics AAUG) in association with Adobe. Adobe Analytics User Group (AAUG) is a community of passionate Analytics users who come together to share best practices, collectively problem solve, and network. There are multiple chapters of AAUG spread across the world. Nordics AAUG is specifically for the Nordics region.
So far we have covered all items related to the Publishing Flow in Adobe Launch as well as covered briefly about Adobe Launch Extensions and their utility. We will now cover Data Elements and Data Layer. And see how are they rightly referred to as building blocks for Adobe Launch.
In article one and two, we covered introduction and overview of Adobe Launch in previous articles. In this post, we will be doing a deep dive into the Adobe Launch extensions and how they simplify adding marketing and tracking pixels into your site without need for using custom code.
In the previous blog post, we covered an introduction to what is Adobe Launch (now known as Tags). In this article, we will cover different components available in Authoring and Publishing setup and how to create a new library and integrate it.
This series will be all about covering the basics of my knowledge about Adobe Analytics and its implementation using Adobe Launch as well as analysis of data using Analysis Workspace. In this blog post, we cover the introduction to Adobe Launch.
I recently completed an in-depth training session on Adobe Experience Platform (AEP) for a bunch of Developers and Architects from a Consulting organisation. I prefer to term the session as AEP Bootcamp as it was indeed a start to finish session covering a myriad of topics related to Adobe Experience Platform and its applications. I wish to record all my knowledge regarding AEP and create a repository of blog posts that I can refer anytime.
This is a three part series covering the AEP Web SDK implementation and debugging series. AEP Web SDK is a new way of data collection in the Adobe Experience Platform stack. I believe it has great potential to simplify implementations of Adobe Experience Cloud tools. I will try to cover the basics and integration and we will see why should we advocate its use in our digital analytics projects.
Gatekeepers, they are everywhere. A person or a group of individuals who for some reasons have assumed that they know everything. A set of people who zealously guard the corridors of their hallowed hall of knowledge, and use everything possible to dissuade the rest.